I work across digital product design, brand strategy and proposition development. I bring curiosity, flexibility and rigour to everything I do.

Whilst at Sky I was responsible for providing team leadership and hands-on creative design across their portfolio of Health & fitness propositions including: Mvmnt - a new fitness app that utilises AI and body tracking to deliver a virtual PT session at home. The role included brand co-creation, product design and launch marketing.

I also initiated and led the development of an indoor cycling concept that combined a revolutionary bike design, a mini tv and content platform.

Whilst at Sapient I led website redesigns for BP, HSBC, Epson, The Times and WGSN.

I love the collective power of collaboration and teamwork - to create interfaces, content and moments that inspire, enable and entertain.

Key Skills

  • Developing brand strategy and customer engagement models.

  • Creating and overseeing creative output across large multi-platform projects.

  • Visual and interactive design - UI/UX, prototyping, creating design systems.

  • Identifying opportunities, getting on the front foot and making things happen through team alignment and stakeholder buy-in.

  • Developing a deep customer understanding through research, user-testing and data analysis and knowing how to change user behaviour to meet business goals.

  • Facilitating discovery and ideation workshops.

  • Art directing UI/UX designers, copywriters, engineers, motion designers, photographers and illustrators.

  • Leading, inspiring and helping other designers to grow and create their best work.

  • Shipping products that customer love :-)